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Special report

May 1, 2007

Brand content may seem like nothing new – after all, contract publishing has been around for ages. But it has a new life in video via broadband connections. Meg Carter explains how some family businesses are using this tool to uniquely market themselves

Meg Carter is a freelance journalist based in the UK.

Earlier this year, Budweiser, the lager brand owned by family-run brewing giant Anheuser-Busch, launched its own TV network. Bud TV is a family of entertainment channels distributing a mix of music, comedy, sport and celebrity interviews – all of which have been originally produced for or acquired by Anheuser-Busch. It is the most ambitious example to date of a new form of marketing communications fast attracting attention in boardrooms worldwide: brand content.

May 1, 2007

Want to achieve truly cutting-edge marketing but unsure of where to turn among the plethora of new technologies out there? In the age of “on demand”, following the customer is the best way to lead the pack, says Amy Syracuse

Want to achieve truly cutting-edge marketing but unsure of where to turn among the plethora of new technologies out there? In the age of "on demand", following the customer is the best way to lead the pack, says Amy Syracuse.

Amy Syracuse is a freelance journalist based in the UK.

May 1, 2007

The history of advertising is filled with the corpses of failed campaign strategies.Marc Smith looks at several recent examples to ascertain what family businesses should and, perhaps more importantly, should not be doing

The history of advertising is filled with the corpses of failed campaign strategies.Marc Smith looks at several recent examples to ascertain what family businesses should and, perhaps more importantly, should not be doing.

Marc Smith is deputy editor of Families in Business.

May 1, 2007

Some major brands use the fact they are owned by a family business as a selling point, whereas others prefer to keep it a secret. But which tactic is more successful? Jane Bainbridge explores the pros and cons of marketing a business as family-owned

Some major brands use the fact they are owned by a family business as a selling point, whereas others prefer to keep it a secret. But which tactic is more successful? Jane Bainbridge explores the pros and cons of marketing a business as family-owned.

March 1, 2007

A new breed of entrepreneur is starting to emerge. Equally preoccupied by the social impact of a business as by its profit and loss account, social entrepreneurs are making their mark. Jane Simms is hot on their trail

Jane Simms is a freelance journalist based in the UK.

Management philosopher Charles Handy claims that "Generosity is fashionable again" in his book The New Philanthropists. He makes the point that across the world the wealthy are giving away their money and time in unprecedented amounts to address major social problems.

March 1, 2007

Entrepreneurs are everywhere and spreading their unique gospel in all four corners of the globe. Marc Smith looks at what defines a true entrepreneur and examines what some of Europe’s newest and most well-known family entrepreneurs are up to

Marc Smith is deputy editor of Families in Business.

March 1, 2007

The rise of emerging economies in Eastern Europe has caught the eye of many an entrepreneur in recent times. Guy Clapperton assesses the current business environment for entrepreneurs across the continent, with particular reference to the East/West divide

The rise of emerging economies in Eastern Europe has caught the eye of many an entrepreneur in recent times. Guy Clapperton assesses the current business environment for entrepreneurs across the continent, with particular reference to the East/West divide.

Guy Clapperton is a freelance journalist based in the UK

March 1, 2007

Innovation and entrepreneurialism have been the hallmarks of successful family businesses for centuries. But, given today’s global marketplace, just how important are these factors to a successful company? Andrea Chipman investigates

Andrea Chipman is a freelance journalist based in the UK.

January 1, 2007

Families in Business speaks with Khalid Kanoo, founding member of the new Bahrain Family Business Association, about the current issues facing family businesses in Bahrain and why he would like to see more of these businesses going public in the future

Families in Business speaks with Khalid Kanoo, founding member of the new Bahrain Family Business Association, about the current issues facing family businesses in Bahrain and why he would like to see more of these businesses going public in the future

Families in Business (FIB): Why did you decide to form the Bahrain Family Business Association (BFBA)?

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