Italy’s Barilla family, best known for its dry pasta products and sauces, thinks Americans don’t eat enough pasta.
It will try to convince Americans to load up on its spaghetti, penne and ziti, among others, by opening a new chain of Barilla-branded restaurants in the US next year.
As Europe’s economic crisis deepens, the 135-year-old food company is looking for growth in other markets such as the US.