It may be the world's largest watchmaker with revenues of CHF8.1 billion last year (€6.7 billion), but you can't accuse Swatch Group of losing touch with its roots.
The family business is very proud of its heritage – indeed, it owes its success to the high-quality clockwork synonymous with the Alpine nation.
So, in a drive to celebrate all things Swiss as part of its 30th birthday celebrations, Swatch has published a Swiss-German version of its 220-page annual report – who says accountancy can't be fun?