UK private bank Coutts & Co has enlisted NASA astronauts to help launch an educational programme for next generation clients, with the aim of teaching them to better manage wealth and develop business acumen.
The main wealth management arm of the Royal Bank of Scotland announced on 4 July that it has conducted the first week-long programme in London, in partnership with the Wharton School of the University of Pennsylvania, as part of its initiative to provide wealth management advice and opportunities for its next generation clients.