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rebrand

August 6, 2021

Frasers Group founder Mike Ashley anoints daughter’s fiance as successor, Toennies family cancels meat business exit, Murdoch family’s News Corp to buy Oil Price Information Service for $1.15 billion.

Frasers Group founder Mike Ashley anoints daughter’s fiance as successor

British billionaire Mike Ashley will make way for his future son-in-law as the head of his international $4.1 billion retail empire.

July 17, 2021

One of the greatest challenges any business experiences in transforming from a profitable small business to a legacy enterprise is navigating the waters of succession. An effective succession plan requires more than just moving names around on an org chart or a legal charter. To invest in its future, a family enterprise must build the power of its brand.

Many family enterprises develop strong branding around their visionary founders. But what happens to this brand when the next generation assumes leadership? We explore how a family enterprise should build the power of its brand in conjunction with succession planning.

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