Melanie Stern is Section Editor of Families in Business magazine.
The Fisher, Oetker, Lauder, Sabanci and Johnson families are all collectors of classical and contemporary art, a market that increasingly offers more than just intellectual returns, explains Melanie Stern
It is probably one of the most popular collectibles among the wealthy but now commonly classed as an alternative investment outperforming many equities. Art as an investment offers increasingly attractive financial as well as emotional returns.
