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Mattel

February 28, 2014

Lego's annual results for 2013 have seen it become the world's most profitable toymaker – just a decade after the Danish family firm was teetering on the edge of bankruptcy.  

Lego's annual results for 2013 have seen it become the world's most profitable toymaker – just a decade after the Danish family firm was teetering on the edge of bankruptcy.

Its revenue increased by 10% to DKK 25.4 billion (€3.4 billion), while net profit grew 9% to DKK 6.1 billion – beating nearest rival Mattel, maker of Barbie, by 25%. Mattel's net profit was $904 million (€654.8). 

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