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Hollming

July 26, 2012

The digital natives of Generation Y are starting to work in their families’ businesses. And with their work ethic and understanding of social media, they’re already starting to shake things up.

They were the children born into the final decades of the 20th century. Sometimes branded Generation “me” or Generation “I”, but mostly known as Generation “Y”, they’re supposedly tech-savvy and globally focused, but also arrogant, with short attention spans, and expect to be able to have it “all” when it comes to family and work-life balance.

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