Pernod Ricard goes upmarket in acquisition and distribution strategy
Pernod Ricard, the French third-generation wines and spirits giant, is set to acquire a majority stake in a family-owned premium Columbian rum as part of its “Transform and Accelerate” strategic plan.
Pernod Ricard also embarked on a collaboration with Lafayette Imports, a new company founded by Biggar and Leith partners Elwyn Gladstone and Mark Teasdale, to boost its “super-premium” branding in the United States.