Melia, Inditex and Damm families lead Spain’s digital revolution
Spanish family businesses Melia Hotels International, Inditex and Damm have been named among the top 10 companies leading the digital transformation of the Spanish economy.
Research by the Coordenadas Institute of Governance and Applied Economics hailed the families and public peers, such as Telefonica and Seat, for adapting their business models through digitalisation. Their motivation was to enhance their competitiveness and position themselves as international benchmarks.
