A Luxembourg-based family office has launched a new asset management firm this week in a bid to introduce institutional investors and families of wealth to the peer-to-peer (P2P) finance sector.
Shepherd Capital, the family office of Yves Saint Laurent cofounder Pierre Bergé, and Paris-based alternative asset manager Eiffel Investment, launched Eiffel eCapital on Monday, and have committed $50 million to the firm’s strategies.