Family-owned firms are the most trusted businesses globally, a new survey released this month reveals, but one family business expert says not all family businesses are doing enough to exploit their reputation.
According to the 2014 Edelman Trust Barometer, 71% of respondents said they trusted family-owned businesses, just ahead of small and medium enterprises, which were trusted by 68% of respondents.
In North America family-ownership played an even bigger role in trust, with 85% of respondents there saying they trusted this ownership model.