Heineken strikes Chinese expansion deal
Heineken has taken a $3.1 billion stake in the parent company of China’s largest brewery, China Resources Beer, heating up competition among Western brewers breaking into the largest emerging market.
Heineken, the world’s second largest brewer and 50% owned by the founding family, currently runs at a loss in China, and the new acquisition will give it access to strong distribution networks, and the chance to acquaint Chinese drinkers with its products.