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Most family fortunes were forged thanks to a founding entrepreneur and their successors who managed to uphold their legacy over the generations. The entrepreneurial tale of the founder is often passed down proudly from generation to generation.

However, it is also common to see the successor generations concentrate so much on the core business that they sometimes lose the very entrepreneurial drive that gave rise to their family business in the first place.

The father and son team behind Vini Cosmetics, the maker of Fogg deodorants, say they are bullish on the Indian economy, its pandemic recovery and are exploring new investment opportunities.

Entrepreneurs Darshan Patel, 58, founding chairman and managing director of the family business, works in tandem with next-generation Manan Patel, 27, chief executive of their family office Vini Investments in Ahmedabad, Gujarat.

More than half of the next generation of family business leaders are worried they will lose the capital their family has created and almost half are worried their own children will lose that wealth.

A significant 62% felt it was their responsibility to not only preserve, but grow, their family fortunes, according to a new study by Campden Wealth with RBC.

Family business involves the informal, the unsaid and the invisible as much as the formal, the said and the visible. It’s all about the past linked to the present and the future with each family member having a unique lens of interpretation that’s relevant and true for them from their perspective.

Emotional sensitivity matters and threads of purpose awaken in families in very different ways. An informal network exists in families both at home and in the office which can undermine the formal network easily.