Almost two decades since the concept of disruptive innovation was thrust into public consciousness, companies have both risen and fallen prey to the process. Kodak was a loser, Amazon was a winner, and the iPhone alone has disrupted a number of technologies – cameras, alarm clocks and radios, to name a few.
But this June Harvard Business School professor Jill Lepore argued it was time to give the concept (whereby new innovations suddenly shake up the marketplace, replacing predecessor technologies) a rest.
