Billionaire Yvon Chouinard gives away Patagonia to fight climate crisis
Yvon Chouinard, the billionaire founder of sportwear brand Patagonia, has announced he is giving away his entire company to a charitable trust to help fight the climate crisis.
The label, which has long since traded on its sustainability credentials - including guaranteeing its clothes for life - is now in the hands of a structured trust, which has been designed to direct all company profits into halting the crisis.