Geordie Willis is the creative director at the fine wine and spirits merchants Berry Bros & Rudd in St James’s St, Pall Mall. Founded in 1698, it is the UK’s oldest family-run wine merchant and supplier of wines to the royal family. The eighth-gen member brought his experience in publishing and design to the role of the family business’s multimedia marketing. He worked in Asia and was tenured at Berry Bros & Rudd’s office in Hong Kong.